Ten Quick SEO Wins to optimise your e-commerce business

In the vast and ever-evolving online marketplace, standing out is the name of the game. Here are 10 quick SEO wins that will help you carve your niche in this digital jungle and boost your online visibility!

1. FIND KEYWORDS THAT EFFECTIVELY COMMUNICATE YOUR PRODUCT

Start by identifying and targeting relevant keywords that resonate with your brand and product.
Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-volume and low-competition keywords - i.e words which are regularly searched for, but which few brands and businesses are using.
Long-tail keywords (i.e longer and more descriptive words) will likely land you more success in being found in search engines. For example, if your brand sells considered womenswear, make sure to use phrases that potential customers might search, like “independent, sustainable womenswear brand” or “considered, London-based brand”.

2. OPTIMISE YOUR PRODUCT PAGES

Once you’ve identified ten or so keywords, go through and sprinkle these across your product titles, meta descriptions, and product descriptions.
Within your product pages, make sure to use high-quality images and optimise image alt text for search engines (again, using your keywords)

3. OPTIMISE YOUR SITE FOR MOBILE USE

In a world where mobile reigns supreme, make sure your site is mobile-friendly.
Optimise images and content for faster loading and a seamless experience on mobile devices - Google values speed, and so do your customers.

4. CREATE USER-FRIENDLY URLS

Clean and descriptive URLs, sprinkled with keywords, will guide both users and search engines through your site with ease.

5. LINK YOUR SITE INTERNALLY

Create a logical internal linking structure to help search engines understand the hierarchy of your site and the relationship between different pages - this starts with your website navigation!

6. META TAGS: FIRST IMPRESSIONS COUNT!

Craft compelling meta titles and descriptions for each product page.
Steer clear of duplicate content as this will be flagged by website crawlers.

7. CREATE (AND UPDATE!) ENGAGING CONTENT

Refresh your product pages with new imagery and up to date product descriptions - not only will this improve SEO, but will also keep returning customers engaged!
Add a blog to your e-commerce site and regularly publish relevant and valuable content. Not only will this do wonders for your SEO, it will also give you another platform through which to communicate your brand ethos, product offering and general ‘vibe’ to customers.

8. ELICIT THE POWER OF TESTIMONIALS

Encourage and display customer reviews and ratings, as they can improve click-through rates and build trust and authenticity.
Rich snippets with review stars can enhance search result visibility.

9. SOCIAL SHARING IS KEY!

Integrate social media sharing buttons on product pages to encourage social sharing and increase visibility.

10. LOCAL SEO:

Optimise your site for local searches if you have physical stores. Include location-specific keywords and create a Google My Business account so customers can find you more easily!