
About
Based near Cambridge but with clients throughout the UK, Elphick + Co specialises in the discerning mid to high end consumer.
The Team

Katherine Elphick
Founder Katherine has over 25 years experience with luxury and lifestyle online businesses. She has worked for Christies, LVMH (Givenchy), and WGSN.com, the world's leading trend forecasting agency where she led the European client portfolio.
She then launched the commercial arm of SheerLuxe, helping shape many emerging ecommerce brands by advising on web design best practice and digital marketing. She founded Elphick & Co in 2015.
Email Katherine
Gabriella Devoy
Gabriella is a content writer, helping independent brands tell their stories through succinct copy and engaging content, with experience across lifestyle, interior and jewellery e-commerce businesses. Having produced copy for websites, email marketing campaigns, press releases and socials, she is adept as honing brand messaging and product descriptions.
Email Gabriella
Elly Waite
Elly is a dynamic and creative marketing professional who has lead successful and impactful campaigns. Skilled in identifying solutions to drive brand awareness and increase customer satisfaction and retention. Elly previously worked for Condé Nast as well as independent ecommerce brands on Shopify.