PR, made easy.

In conversation with Priscilla Pollara

We caught up PR specialist and founder of Top Trick Priscilla Pollara to discuss the power of PR. Read on for her invaluable insights and follow @priscillacomms for more PR tips and tricks.

Can you tell us about what you do and why?

I help people with the one thing everyone finds the hardest of all: promoting themselves/their businesses. In my opinion, there is just no point being the person in the room with the most to say, the biggest talent, the most clever service or optimum product but who also doesn’t then tell anyone about it. How will anyone find you? 

Sometimes it’s a messaging problem, sometimes it’s a confidence problem. Sometimes, people look for the publicity in the wrong place. I sort it out!

I work with individuals in corporate life who want better personal PR in rooms full of sharks, I work with micro/small/independent businesses to help them get noticed, get press coverage and not be ignored, I work with individuals, too, and larger companies.

What inspired you to launch Top Trick?

Talking about what one does is the hurdle that catches so many out. But whatever kind of attention people or businesses require (that might be more attention from senior staff in a corporate team, press coverage, a more effective Instagram output or to be offered more collaborations), I know I always can get them in front of the opportunity they want. 

I don’t believe in dead ends. With me, you are always a brainstorm away from a solution. I guarantee it! 

For brands who are in the early stages of launching, can you break down PR and why it’s so important to the success of a business?

PR is so much more than what you think the letters P and R stand for. It is how you seem, sound, look, your tone, what you say, what you’re not saying, who you’re talking to, where you’re found, how you’re found. To PR yourself is to raise your profile, and this is something, in this crowded market, that you cannot afford to ignore if you’re starting out or are established. Why? Because you’ll be lost in the overwhelm, and what a shame it would be if someone less good got more attention simply because they invested more in being spotted. Be that person, too.

Your PR do’s and don'ts?

Never ever ever assume anyone knows what you do and what you’re about - and in that therefore I’d say, never ever think you might bore someone by repeating what you do, what you are and how you do it, as in this world of overwhelm, so much needs hammering in!